Long-term ditto client Thomson Reuters has recently reorganised their Intellectual Property and Pharma & Life Sciences divisions into a powerful combined offering, IP & Science. ditto has been working closely with key stakeholders within the business to communicate this new offering to some of the world’s leading innovators, many of whom already use Thomson Reuters’ existing products and services to change the world.

Our work involved developing a go-to-market creative theme – The Agents of Change – that articulate how central IP & Science is to developing these innovations. Thomson Reuters helps scientists, laboratories and the companies that serve them along every step of the development lifecycle: from discovering new solutions to the big problems, protecting their intellectual property, and commercialising these ideas into compelling products and services.

The strategy and messaging we developed were fed into a corporate video for the new division, which was screened at the annual Thomson Reuters sales conference, and then activated across the company’s many externally-facing media channels.

Click here to view the video.