We recently completed work on an integrated marketing and communications campaign for long-term client Thomson Reuters – announcing Thomson Innovation as an unrivalled source of research on global patent data, scientific literature and business information. The offering had recently been refreshed by Thomson Reuters’ Intellectual Property & Science division – this work included an updated and intuitive user interface making it even easier for researchers to find vital data.

The ‘Smarter. Simpler. Better.’ strapline captured the offering’s superiority compared to the competition. We developed two visual approaches, one referring to the ‘world of opportunity’ Thomson Innovation opens up, and the second referencing ‘next generation’ scientific developments such as 3D printing. This combination of messaging and two complementary creatives was activated across the full suite of digital assets, including EDM designs, landing pages, web banners, social media banners, and printed collateral templates including sales sheets and case studies.

Click here to see a selection of the campaign assets.

Click here to learn more about other ditto-developed campaigns.