ditto worked with mporium to position their IMPACT offering and bring it to market: articulating the value proposition with relevancy to both brands and agencies, creating a new company-level strapline, and creating two explainer animations with Hollywood-standard techniques.

We worked closely with senior leadership to produce compelling new messaging that articulates IMPACT’s value proposition. As well as feeding into script development, this work also resulted in a new strapline for mporium: “You don’t have to shout when people want to listen.”

This messaging work led to the development of two animation assets, tailored to two specific audiences. mporium IMPACT helps brands optimise their mobile search ranking with intelligent strategy, and agencies providing this type of service to their clients.

Each video was built in Maya, a Hollywood-standard animation software. We demonstrated the offerings’ power by having Bob, our protagonist, follow the typical end-user journey – combining this character-based animation with ‘screens’ of social and search browsers.

To learn more about ditto’s video and animation offerings, click here.