A video that embodies your product is the new standard in creating good content, with 96% of B2B organisations using video in their marketing approach. Rich media is a versatile medium that can be deployed “above the line”, outlining your corporate message and “below the line”, as explainer videos. Video animations are immediate and engaging content that can be viewed across platforms, from mobile to business presentations.
They are a must have communication asset on your website, when included on a homepage can increase conversion by 80%, improving dwell times and search engine optimisation.
Animations have no boundaries and can display scenes a camera cannot, explaining complex products simply and complimenting the written word.
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