ditto is…announcing the transformation of Invenica

ditto was engaged by Invenica to work on a complete brand refresh: website design, messaging, video animation and sales collateral.

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ditto is ... moving into 2 new homes

The ditto team are now more accessible to our clients than ever before – having moved into new Old Street offices at Fora, and expanded into a new Dublin office at Dogpatch.Read more


ditto is… helping LMRKTS lock on to success

At ditto we’re kicking off the New Year with a great project from new client LMRKTS, an innovative and disruptive provider of intelligent, multi-dimensional and multi-lateral 2nd generation compression services across asset classes.

With successful runs achieved within several of the global Tier-1 banks, LMRKTS are ready to challenge the status quo of bilateral compression.

The engagement will involve developing a complete suite of sales, marketing and communication assets, to help LMRKTS bring their new and compelling offering to market. The project will draw on ditto’s full complement of expertise: launch strategy, messaging development, logo and graphic design, as well as channel development and build.


ditto is… helping TORI Global get a strong start to 2016

ditto has been engaged to help TORI Global, a leading provider of business transformation and enterprise consultancy services, get off to a strong start in 2016 with a fresh suite of sales and marketing video assets.

With a list of clients that include buyside firms, sellside institutions and technology providers, TORI’s deep expertise and structured methodologies are proven and active across the global financial services industry.

The videos will combine elements of animation and live-action recording techniques, and present TORI’s value proposition in an arresting and compelling way.

Click here to learn more about ditto’s Video offerings.


ditto is… helping Traiana mark CCP Connect’s 1-year anniversary

November marked the one-year anniversary of the launch of CCP Connect, Traiana’s central clearing solution. To commemorate the occasion Traiana hosted Buy-side, Sell-side and CCP market participants at a panel discussion at ICAP on Tuesday 3rd November – with speakers from JP Morgan, Deutsche Bank, Instinet and UBS.

The event also marked the launch of a new CCP Connect white paper. Both the document and the evening’s talk outlined the success and positive impact CCP Connect has had, detailing the solution’s potential benefits from existing users’ operational, business and regulatory perspectives.

ditto provided Strategy, Editorial and Design assistance across every stage of this campaign – invitations, audience registration, document development, event support and follow-up audience engagement. This ensured a consistent experience for the audience across all touch points in the lead up and following the event, and maximised uptake and engagement by the audience of market professionals.

Click here to download the new CCP Connect White Paper


ditto is… hitting the campaign trail with Traiana

Long-term client Traiana has activated two ditto-developed marketing and communication campaigns across October and November, for their latest offerings within the Securities and ETD markets.

The Securities campaign announced the launch of an innovative and intelligent new matching engine with rich GUI, and provided a market update on trends and challenges facing Securities participants. This insight was provided across a series of global physical and digital events throughout October, including a Breakfast Briefing in London’s Mayfair and webinars for the US and APAC regions.

The ETD campaign provided similar analysis specific to that market, and demonstrated Traiana’s established offerings for Matching, Allocations and Counterparty Management. Both the Securities and ETD presentations also included live demonstrations of Traiana’s offerings for each market.

Each campaign leveraged insight and assets from ditto’s Strategy, Editorial, Design and Film departments:

  • EDM appointments to view
  • Physical event support at a Breakfast Briefing in London’s Mayfair
  • Editorial and Design support for Webinar presentation materials
  • Film support for digital Webinars across the US and APAC regions
  • Webinar post-production to transform hour-long presentations into six easy-to-consume chapters, available in both audio and video formats
  • Event recap factsheet copywriting and design
  • Follow-up EDM development pushing out all event review materials to each audience

By developing integrated and coordinated campaigns around physical and digital events that provide real insight and value to the market, Traiana emphasised its role as a provider of insightful thought leadership and innovative solutions that address real market challenges.

Click here to view the webinars, and click here to download the event recap factsheets


ditto is… telling Unigy’s Compliance story with IPC

Long-term ditto client IPC, the market-leading provider of specialised communication solutions to the financial trading community, have re-engaged with ditto to develop and activate a Compliance story for Unigy, the market’s leading and most sophisticated communication integration platform.

Given the constant change in regulations across the global financial markets, this new suite of integrated, rich media collateral will articulate Unigy’s ability to keep firms’ technology infrastructure compliant and ahead of change. These assets will complement and build upon the existing material, which communicated Unigy’s value in terms of Collaboration, Efficiency and Business Assurance & Risk Mitigation.

Click here to learn more about ditto's initial engagement with IPC, and here to visit the Unigy microsite.


ditto is… helping FSL hit the right notes

Long-term ditto client FSL are introducing a new offering to the investment tax and wealth management markets: their Offshore Reporting Funds product. Providing clear, reliable and up-to-date data on these complex investment vehicles, the offering streamlines and facilitates the process of submitting accurate and timely reports to HMRC.

ditto’s editorial, content strategy and design teams have been collaborating with FSL to bring this new offering to market. Centred around a creative concept of music, piano tuning and ‘striking a chord’ with HMRC, the campaign will leverage an integrated suite of email, factsheets and video assets. These assets will be hosted within a dedicated landing page on the FSL website, as well as being activated through the trade publication Wealth Briefing, which will also host a dynamic banner ad for click-throughs and registrations of interest.

Click here to visit FSL’s website, and find out more about FSL’s Offshore Reporting Funds by clicking here.


ditto is… engaging B2B decision makers through their inbox

B2B decision makers spend more time accessing their inbox than any other channel. By engaging this educated audience with rich, sophisticated, targeted and mobile-ready Electronic Direct Marketing (EDM) campaigns, firms increase the penetration, effectiveness and measurability of their marketing and communication efforts.

At ditto we’re committed to keeping our clients ahead of the curve and at the leading edge of mindshare within their sector. Our campaign strategy professionals and content development team combine the latest design techniques with proven thought leadership strategies to craft powerful, scalable and measurable EDMs.

Click here to view ditto’s most recent factsheet – demonstrating Email’s position as the quickest and most direct way to reach an audience, across the full spectrum of mobile devices.

To discuss Email’s power as an engagement channel, or for more information, don’t hesitate to get in touch at hello@ditto.tv.


ditto is… helping brands become publishers

ditto understand that B2B decision makers are increasingly sophisticated and informed. These educated buyers no longer differentiate through product functionality alone. To engage with this hard-to-reach group, today’s brands are publishing thought leadership material that sets the agenda, encourages decision-makers to invest in the conversation and captures mindshare.

Our editorial and content strategy teams have established a reputation for developing effective thought leadership strategies for global blue-chip brands and lean disruptive start-ups. Through deep collaboration with some of the financial industry’s brightest minds, our team completely understand how to engage with the markets through the most effective communication techniques. This enables us to craft compelling thought leadership strategies and generate extraordinary results for our clients.

Click here to download our latest factsheet, which details our work transitioning leading brands into content producers and thought leadership publishers – keeping them ahead of the curve and at the leading edge of B2B engagement.


ditto is… in the centre of London’s close-knit Fintech circles

ditto have earned a trusted reputation as subject specialists given our team’s combined experience in the Finance, Tech and Media sectors. We have built our stature by delivering extraordinary and measurable results through demonstrating our expertise.

We have a track record of working with a range of businesses in Fintech from start-ups to key industry companies. The nature of our work means that we are the shoe leather in London’s close-knit Fintech circles. ditto are active in the conversations that are happening underneath the surface and see the trends that are happening beneath the optics.

ditto are sharing the insight from these conversations and the analysis of the trends.

ditto’s latest news article detailed how our collaboration with some of the financial industry’s leading innovators influenced our three most recent factsheets which are helping our network keep ahead of the curve, see the article here. One of these factsheets offers ditto’s insight in to the rise of London Fintech, which can be accessed here.


ditto is… keeping our network ahead of the curve

Working at the sharp end of B2B engagement, at ditto we spend our time collaborating with some of the financial industry’s brightest minds and leading innovators. This ensures that our understanding of the latest marketing and communication techniques is always accurate, relevant and up to date.

Our three most recent factsheets provide a fresh insight into these developments – helping our network stay ahead of the curve and able to respond to opportunity as it presents itself.

These assets are freely available through our dedicated online Insight resource, which can be accessed here. They are complemented by detailed client case study reports and show reel videos.

To register for further updates and to stay abreast of market change, click here.