Lab 577 approached ditto to produce a campaign for their newly developed product – DASL – Digital Asset Shared Ledger.

The project had a streamlined planning life-cycle, with ideation, development and finished campaign collateral, all communicated efficiently under tight client deadlines.

The campaign was aimed at Financial Institutions to incorporate digital assets into their customer offering by implementing DASL as a solution. The campaign needed to gain the instant attention of key stakeholders in financial institutions.

Powerful, bold imagery conveying the perilous danger of nature and precarious situations humans find themselves in, ensured the DASL messaging focussed the audience and grabbed their attention.

The ditto team created a promotional package across digital and print with poster advertisements, social media banners, business cards and a corporate presentation.