BATS Chi-X Europe is the largest pan-European financial exchange, responsible for over 20% of market activity across the continent as of July 2014. The entity is the product of a merger between BATS Europe and Chi-X Europe in late 2011, and continues to grow and expand its offerings to provide participants an unrivalled level of service.

Following the merger, ditto worked with BATS Chi-X Europe to develop a suite of messaging that positioned them as the key to unlocking European trading for financial firms, as well as highlighting the exchange’s low latency and competitive pricing. This messaging was developed into print and digital adverts and banner displays across a range of print and digital trade publications.

ditto was also engaged to provide design templates for the BATS website redevelopment as part of the ongoing channel rebuild.