We’ve just finished a complete brand refresh for new clients FSL, formerly Financial Software Ltd, the financial industry’s leading provider of investment tax management products, solutions and services.

As part of the engagement ditto developed a new digital channel, descriptive and sales messaging, brochureware and brand identity, resulting in a joined up and comprehensive suite of go-to-market assets.












All the material developed tied into the engagement’s overarching creative concept, which employed The Arts’ to express FSL’s commitment to creativity, dedication and performance.












To support FSL’s expanding presence across the Gulf Region, ditto also developed a dedicated Arabic channel on a ‘.ae’ URL. The site contained a specially commissioned Arabic translation of the messaging, complete with tailored imagery and a bespoke brochure.

Visit the UK site here: www.financialsoftware.co.uk

Visit the Gulf site here: www.financialsoftware.ae

FSL from ditto.tv on Vimeo.