Long-term ditto client Thomson Reuters plays a leading role in driving and supporting innovation across the world. We were delighted to be part of the creative team that worked towards launching their new IP & Science business: a complete service and suite of solutions underpinning the process of discovering, protecting and commercialising new, potentially world-changing discoveries.
Our work was inspired by Thomson Reuters’ proud and proven track record of working closely with pioneers across scientific and technological research, intellectual property law and business innovation. With this in mind, we helped shape the messaging and strategy for the launch: developing a dynamic creative concept that positioned these bright minds as ‘Agents of Change’ within the new State of Innovation.
Click here to view the launch microsite.