ditto has been working with 1E on a series of engagements for the last six months. A relationship that began with a series of product-specific campaigns has developed into a full brand refresh, complete with top line messaging frameworks, full channel design and build and a series of webinar-style videos.
Over the course of the fuller brand refresh, we were able to expand upon the insight developed from these other product-specific engagements, and bake that thinking back into the messaging, brochureware and responsive digital channel that we produced for them.
The site is a purpose-built container for campaigns and outbound/push marketing. Each product page contains an engaging and dynamic banner carousel, tying in to specific campaign creative concepts. This approach is perfect for a company with several strongly-defined offerings and ambitions to continue growing their share of the market.