Congratulations to long-term client Traiana on their recent, and extremely successful, Securities panel discussion event at the May Fair Hotel in London.

ditto developed a content marketing campaign to leverage and maximise this event, resulting in a briefing report which can be accessed here.

The panel consisted of domain experts from BlackRock, Goldman Sachs, J. P. Morgan and Liquidnet – all of whom were interviewed by ditto ahead of the event. That insight, combined with comments captured by our Event Support team on the night, was crafted into the event recap document, published as another one of Traiana’s MarketView 360 thought leadership documents.

From collaborating on the panel topic, to interviewing the speakers, developing informative content and then activating the asset across the UK and European markets, ditto’s content marketing strategy resulted in a successful, well-received and measurable campaign.

Click here to download the MarketView 360 document.

Click here to learn more about ditto’s Content Marketing techniques and campaigns.