Long-term ditto client Traiana, the leading provider of pre-trade credit and post-trade processing and risk management solutions, have re-engaged ditto to develop a refreshed suite of sales and marketing assets.
Through collaboration with key stakeholders from across the business, the messaging engagement will balance Traiana’s existing deep product knowledge with structured mar-comms language and strategy.
This approach will enable the firm to articulate the value and effectiveness of their solution set in response to financial institutions’ specific business needs, as well as the requirements of the shifting global financial landscape: reducing cost, complying with regulations, improving profitability, increasing client servicing and minimising risk.
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