As part of an ongoing relationship with enterprise IT solution provider 1E, ditto was engaged to develop a sales, marketing and communications campaign for their Software License Optimisation product, AppClarity.

In order to maximise the campaign’s relevancy and impact, ditto incorporated consideration of key purchasing personas into the messaging development process – ensuring that all the assets produced made a compelling business case. This messaging was activated across the full range of campaign assets: web copy, campaign slogans, EDMs, brochureware, video scripts and other downloadable assets.

ditto also developed a suite of arresting and dynamic carousel and parallax imagery for the online channel, communicating the selected ‘Knowledge is Power’ creative concept in an engaging way and setting out the value proposition to each buyer.

Click here to view the AppClarity page within the 1E channel.