Tighter margins and reduced budgets have forced firms across the Finance, Tech and Media industries to drive more value from every dollar they spend. As a result, their marketing professionals are investing in their firms’ online webinar capabilities – a cost-efficient, measurable and actionable source of lead generation and thought leadership platform. ditto has worked with firms like 1E to establish their presence in this space, while streamlining and de-risking the process of generating content for these sessions.