Your business can’t grow if you don’t make sales. Simple.
But how do you line up an audience to make those sales? 

This article explores how to identify and target a potential customer, enabling you to push them through your sales funnel. There are many methods firms use to generate leads. The best options to employ depends on the market of your business and the audience you are trying to attract.  


Consider these options to generate leads for your business:

  • Social media advertising and influencers.
  • Email marketing.
  • Telemarketing.
  • Content production (blogs, vlogs, and podcasts).
  • SEO optimization of your website.
  • LinkedIn Prospecting.
  • Utilising appointment setting services.
  • Sales Development via Prospecting Calls or Inside Sales.

Many of these cross over into the domain of marketing; after all, both activities have similar objectives – but are not the same. However, just like marketing, you can also outsource lead generation to professional companies who can generate sales leads on your behalf much quicker and more effectively.

When outsourcing any type of lead generation, you must not only determine whether a company like Sales Leads, for example, specialises in B2B lead generation but also their niche. Most lead generation services will focus on one area, such as technology, telecommunications, or other industries.


The Number One Mistake in Lead Generation 

One of the biggest mistakes businesses can make is to establish a lead generation tactic and then forget about it in the hope that leads will keep on coming.

Monitoring how your lead generation strategy is performing will enable you to find out which methods are worth the investment of time and money and which need improving. This may be done using analytic tools and software that let you know where your current leads are coming from.


Keeping Hold of the Lead

Lead generation is the first step in the process of making a sale. Finding your market and gaining their interest is crucial, but your efforts go to waste if you don’t maintain their interest through lead nurturing.

Sometimes low sales figures can be due to a poorly crafted sales funnel rather than poor lead generation. This is one of the differences between marketing and lead generation. While lead generation fills the top of the funnel, marketing is ongoing and present throughout the funnel. Ask yourself whether your business doesn’t attract enough interest or doesn’t convert enough interest.

If it’s the former you may need to work on your lead generation strategy and start monitoring your current performance to identify improvements.


Contact Bryan Silva on LinkedIn for a chat about Lead Generation and how ditto can open the lid on your sales funnel.