We’re delighted to share the news that ditto has been contracted to help Lyreco develop and launch its brand-new Refresh & Revive workplace well-being initiative. As well as creating an online wellness hub for the global equipment provider, we’ll work closely with Lyreco to produce a unique digital launch event – featuring a Guinness World Records title attempt.

Delivering the tools to improve workplace well-being

Refresh & Revive is a bold new campaign from Lyreco focused on workplace well-being and employee health. Designed to engage with existing customers and increase brand awareness among new customers, it’ll offer firms a timely reminder of just how important the physical and mental well-being of their employees is to productivity and staff retention.

ditto will work with Lyreco to develop the Refresh & Revive wellness hub – a dedicated website that provides firms with the tools to understand and improve well-being in their workplaces. As well as highlighting the importance of employee health, the hub will provide resources that make it easier for leaders to assess the needs of their workplace and create comfortable, productive work environments through ergonomics.

The Refresh & Revive hub will also feature a series of guided breathing exercises produced in partnership with aventi. These will be designed to give employees the mental strength they need to approach the big moments of the working day – from a morning boost to big meeting prep.

Making history with a record-breaking launch event

In parallel to the development of the Refresh & Revive wellness hub, ditto will deliver the creative messaging and collateral for the campaign – as well as producing an ambitious online-only launch event.

Set to take place on 9 September, the Refresh & Revive launch party will aim to make history as Lyreco sets the first Guinness World record for positivity, giving an online ‘Thumbs Up Together’. A panel of experts will share workplace well-being tips and advice, followed by a special live DJ set from music legend Norman Jay MBE.

The launch party will be the first of a series of events focused on employee health and well-being as Lyreco rolls Refresh & Revive out across the UK – with a global launch to come later.

We’re excited to be working with Lyreco on such an important campaign during these difficult times. Find out more about the wellness hub and the launch event, here.