ditto has just completed updating Illuminate Financial’s marketing collateral (channel, corporate video, brochure etc.), as part of the standard 3-month post-launch review service we provide to our clients. Illuminate Financial is a financial technology venture capital firm which specialises in partnering with emerging technology provider, providing them with funds, experience and access to their global financial network.

ditto excels at providing start-up firms with the full suite of go-to-market assets with the weight and respectability of larger, more established institutions. We worked with Illuminate Financial to develop a visual and brand identity based around standing out from the crowd, which was then built into their client-facing sales material – presentation templates, brochureware, responsive website and branded collateral.

However, business never stands still, and neither should clients’ collateral. ditto reviews the material’s performance in the field and live sales situations, employing measurable analytics supported by anecdotal feedback from the sales team to understand what is working and what could be better. These findings are ‘baked back’ into the assets to ensure that they continue to be effective.

Click here to visit Illuminate Financial’s updated channel.