New clients IPC have just gone live with a ditto-developed campaign to promote their latest thought leadership piece on SEF and OTF adoption across the financial markets.

We re-wrote the paper into an engaging e-Book format, and developed copy for a promotional blog. Our eye-catching banner advert is currently gracing their homepage, and you can view our playful and informative infographic in the IPC Media Centre.

All the assets tied into a creative theme based on the upcoming World Cup – proof of what it’s possible to achieve with great source material.

Click here to read the blog on, view the infographic and download the eBook.