Long-term ditto client Traiana recently rolled out a new offering to the financial industry, aimed at providing a game-changing choice of service provider for post-trade processing in the Fixed Income and Equities markets. The product’s launch would be a critical part of establishing momentum, which was crucial given the dominance of a single competitor in the field. However, given their established presence across other market sectors, Traiana had a compelling cross-asset story to tell and an attractive offering to bring to market.

Traiana engaged ditto to develop an awareness campaign in the run-up to the new product’s launch. This involved collating the messaging from several previously-developed assets, including a fact sheet and EDM messaging, into a new product landing page and brochure on Traiana.com. We also developed a scrolling visual carousel which contained campaign-specific messaging, emphasising the unprecedented choice of service provider Traiana was giving the Fixed Income and Equities markets.

Click here to visit the campaign’s landing page

Click here to view the brochure