ditto has been working with Bats since January 2016 to refresh their trade publication advert assets. The engagement was to update the creative approach and inject new energy into their go-to-market assets, while also incorporating Bats’ new branding, logo and corporate identity.

For the UK markets, we developed a complete suite of digital, print and event assets for Bats. The existing ‘Movie Poster’ creative theme was perfect for introducing the new logo through a ‘constellation’ design, reinforced by campaign messaging around a ‘Universe of Opportunity’.

In Europe, and specifically Italy, we introduced Bats’ new Market Data product through adverts that were inspired by the country’s national love of football. The ‘Data that Performs’ campaign also incorporates the new branding and logo, resulting in a clean, effective and engaging suite of print and digital assets.