ditto worked with Effex Capital to refresh the firm’s entire brand identity and market-facing collateral. Operating within a sector of the financial industry known for its particpants’ short shelf-lives, Effex were celebrating entering their fourth year of profitable trading. They sought to communicate this success to the financial markets, as well as existing and potential clients.

ditto positioned Effex Capital as established masters of their craft, leveraging the ancient art of calligraphy across the messaging framework and design approach. This was then fed into their new ditto-developed website, corporate video and downloadable pdf brochure.

Due to several significant shifts in regulation, ditto revisited the messaging six months after activation to ensure that Effex’s communication with the markets was still relevant and up to date.

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