ditto developed an integrated campaign for the launch of AcadiaSoft’s Uncleared Margin Rules (UMR) application and advisory service. The suite of solutions help firms navigate the change in margin rules for uncleared derivatives in the EU and US.

Activating on 13th September, the campaign comprised of a global webinar launch event introducing the UMR offering – supported with specialist messaging and download collateral, all housed within a newly developed micro-site.

The design allows users to navigate the website with ease and find the necessary information. With a clear timeline, countdown and call to action on each stage of UMR for both Phase 4 and 5 firms. The site will be expanded over time – with a Resource centre that can be managed via the CMS.

To learn more about integrated campaigns, micro-sites and webinars, please contact us here.

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