27th May 2021

Campfire Presents: The Climate In Crisis - Investors, Agitators and Innovators with Dan Morrell & Guests

We were thrilled to host Dan Morrell, the man who invented the phrase ‘Carbon Neutral’, and who shared his story with three specially invited guests:

  • Craig Sams: Co-founder and Executive Chairman of Carbon Gold Ltd , founder of Green & Black’s Chocolate
  • James Cameron: Senior Advisor to Pollination Global, SYSTEMIQ, Tulchan, AVAIO Capital and Carbon Cap, and former Chairman of the Overseas Development Institute (ODI)
  • Jessica Rasmussen: Co-Founder and CEO of Two Magnolias Ltd

Full Show Segments:

Full Show with Dan Morrell

Dan talks about his early beginnings of importing Space Invaders consoles, running A NightClub on a Boat and creating the first 90-second television advert for Tango! He takes a trip down memory lane, sharing the legendary story of how he created the phrase ‘Carbon Neutral and how the journey took him to Hollywood and hanging out with Leornardo Di Caprio.

Dan Morrell Interviews James Cameron

Dan is joined by James Cameron, who’s work ultimately led to help shape the Kyoto Protocol. Dan and James are collectively known as the “Grandfathers of Climate Change”. In this interview they talk about the differences in Carbon Neutrality and Carbon Offset.

Dan Morrell Interviews Craig Sams

Dan interviews lifelong friend Craig, founder of Green & Black’s Chocolate. Craig and Dan have been business partners for the last 14 years, and founded Carbon Gold, the UK’s Number 1 rated Organic Biochar Producer and Retailer. They chat about the origins of the business and how they have progressed in the last decade and a half.

Dan Morrell Interviews Jessica Rasmussen

Jessica is Co-Founder and CEO of Two Magnolias Ltd, an ethical investment firm. They had a very enlightening talk about the importance of green investments in business’ today and how more companies should start implementing greener practices into their operations.

Primal Scream - Movin on up

We played an extract of three songs that mean the most to Dan and his ‘Carbon Neutral’ journey. First up Primal Scream – Movin on up

The Stranglers - 96 Tears

The Stranglers lead singer, Baz Warne is a very close friend of Dan and there is no better song to highlight their Carbon journey together.

The Clash - (White Man) in Hammersmith Palais

The first celebrity who joined Dan on his Carbon Neutral journey is former vocalist of The Clash, Joe Strummer. Their journey first started when Dan met Joe backstage at Glastonbury.

Live Audience Q&A with Dan Morrell & Jessica Rasmussen

We were lucky enough to be joined by Jessica Rasmussen for our live Q&A which was filled with many interesting and thought provoking questions.


Keep up-to-date with Dan, James, Jessica & Craig and their many ventures online: