Long-term client Traiana has activated two ditto-developed marketing and communication campaigns across October and November, for their latest offerings within the Securities and ETD markets.
The Securities campaign announced the launch of an innovative and intelligent new matching engine with rich GUI, and provided a market update on trends and challenges facing Securities participants. This insight was provided across a series of global physical and digital events throughout October, including a Breakfast Briefing in London’s Mayfair and webinars for the US and APAC regions.
The ETD campaign provided similar analysis specific to that market, and demonstrated Traiana’s established offerings for Matching, Allocations and Counterparty Management. Both the Securities and ETD presentations also included live demonstrations of Traiana’s offerings for each market.
Each campaign leveraged insight and assets from ditto’s Strategy, Editorial, Design and Film departments:
- EDM appointments to view
- Physical event support at a Breakfast Briefing in London’s Mayfair
- Editorial and Design support for Webinar presentation materials
- Film support for digital Webinars across the US and APAC regions
- Webinar post-production to transform hour-long presentations into six easy-to-consume chapters, available in both audio and video formats
- Event recap factsheet copywriting and design
- Follow-up EDM development pushing out all event review materials to each audience
By developing integrated and coordinated campaigns around physical and digital events that provide real insight and value to the market, Traiana emphasised its role as a provider of insightful thought leadership and innovative solutions that address real market challenges.
Click here to view the webinars, and click here to download the event recap factsheets
