On Wednesday 10th April Ditto shines the Spotlight On… White Papers: The Dos and Don’ts.

As part of our webinar series Spotlight On… we discuss the importance of White Papers and how to transform them into a powerful marketing tool.

The panel is comprised of experienced industry experts who offer valuable editorial insight into White Papers and how to make them stand out to Editors and the Media:


Mike Wilson – CEO, ditto

Charlie Corbett – Commercial Editor, Euromoney Magazine

Richard Cook – Director, Champion Communications

Michael Imeson – Senior Content Editor, Financial Times Live


The webinar will discover why White Papers are useful, highlight the importance of subject choice and content plans, publicising your Paper and making sure it gets seen by the right people. If you would like to hear more, click here to register.


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