The Art & Science of Getting Noticed

The Approach:

ditto developed a multi-platform campaign under the banner ‘Refresh & Revive’. Within this framework, there are three key pillars that enable Lyreco to connect and converse with the market at scale: Product, Environment & Well-Being.

  • Alongside the flagship launch of the Lyreco wellness hub with free resources, expert advice, and product information, the campaign kicked off by publicly setting a Guinness World Record for online – positivity – Thumbs up Together!
  • Activating the campaign across live streaming, on-demand viewing, and leveraging audience interaction on zoom, LinkedIn Live, and social media, Refresh & Revive provided both B2B & B2C engagement.
  • Creating fun and entertaining content, appearing alongside brands like Nespresso & entertainers like DJ Norman Jay, the consistent monthly content creates a drumbeat to establish their place in the industry.

The Result:

The Refresh & Revive campaign served to increase brand awareness in a new vertical – wellness – attracting more than 2,000 RSVPs leading to 836 registrations and 667 attendees at the launch event (79% attendance rate).

All excluding additional viewership from social channels and post-event viewership in the hub. R&R has become the largest (and most successful) social media campaign that Lyreco has ever run, reaching more than 480,000 people on Facebook.

The multi-channel campaign resulted in more than 6,500 people visiting the Refresh & Revive online wellness hub, establishing Lyreco as a leader in a new vertical.

Download our brochure to find out more:

    The Client:
    Lyreco is Europe’s leading distributor of workplace equipment, products and services for employees in the office, on the road or working from home.

    The Challenge:
    Even before lockdowns began, Lyreco was looking for a new way of talking with its employees, customers and partners. They wanted to demonstrate their expertise and increase brand presence in the wellness industry, emphasising the need for firms to improve their working environments through elements such as workplace assessments and ergonomics.