We are thrilled to announce the launch of a new website for Fixed Income e-trading experts AxeTrading, which went live on May 14th, 2018 following a focused and structured 14-week engagement. 

The project was designed to deliver several improvements to AxeTrading’s market-facing material:

  • delivery of relevant, targeted messaging for specific audiences – Sell-side institutions, Buy-side firms, and Agency Brokers – through a complete range of rich media including 3D & 2D animation, factsheets and infographics
  • the control and flexibility to make frequent updates and keep the channel dynamic
  • with lead generation call to actions across the site, including social media links, registrations, ‘Book a Demo’ and the ability to download take-away material



Messaging specific to the buy-side, sell-side and agency broker personas was housed in dedicated ‘micro-carousels’, complete with individual URLs that enable Sales teams to send prospects to the content most applicable to them. Colour-coding each persona also improve the customer journey by making it easily accessible to find what you are looking for.

Click here to view the new AxeTrading website.

Click here to view ditto’s other work in this space.

Contact us today to learn more about how ditto could transform your firm’s digital channels with compelling messaging, creative media and campaigns that provoke a response.