IPC engaged ditto to develop a campaign for a survey they conducted at the Paris TradeTech event, measuring collaboration between the front and back office in the equities space.

We adopted a similar approach to the SEF adoption/World Cup campaign we executed for them earlier in the year, developing a blog and infographic around the creative concept of Getting Fit for the Summer.

By combining creative copywriting with objective market research and striking visuals, we were able to deliver a fully-campaignable suite of assets to the client, on time and under budget.

Click here to read the blog.